How to Write an Awesome About Page

Writing a memorable About Me page for a small business is your chance to tell your customers what makes you different from your competitors. It should emphasis your USP (unique selling point) in a way that reflects your branding.

In my case, one of the biggest selling points for Eighteen Fifty One (aside from the main product itself) is me! It’s the fact that each of my items are handmade. That I am, just like my ideal customers, a mum. And when my customers hold their purchase in their hands, they know exactly who made it, and where it comes from.

Here is an example of a personal, small business About Me page:


My Story

This is me. I’m Cassie. 33. Wife. Mum. Maker. This little business, Eighteen Fifty One, is entirely my own creation. Each little part of it comes from somewhere within me, and I love it.

While I wouldn’t necessarily call myself a “girly girl”, I have always loved lace. Beautiful laces are an artwork of their own, with patterns born of intricate embroidery and delicate weaves. While my creative journey began before I can even remember, watching my mother and my grandmother sew, my business journey began in 2015. With a unique idea, creating full lace bloomers for babies, toddlers and little ones, Eighteen Fifty One was born.

Inspired by how and when bloomers came to be such an enduring part of Western fashion, I have carefully designed my signature styles to highlight the luxurious detail of lace. I make every item by hand, here in my home in Brisbane, Australia – from the first draft of every pattern, to the wax seal stamped on your parcel.

My hope is to create pieces that are the perfect addition to any carefully curated handmade wardrobe. Pieces that make you gasp a little when you first hold them in your hands. Perhaps for an occasion or event… a wedding, a birthday, a family photoshoot… or just because your little one deserves something special everyday.

Running a small business is hard work. Even harder with three young children underfoot. But I love it! My business is already a success in what it has given me – personal development, community, connection, and a creative outlet to boot. I’m so grateful for the support of my husband, my family, friends. I’m so grateful for the support of YOU, as I pursue this sometimes crazy, always awesome thing called being an entrepreneur. Every order, every comment of encouragement, every connection I make is so important to me.

I would love to connect with you on your favourite social media, just tap on the links above to find me. You can also find out more about me, about my business, my products and my inspirations:

– here on my blog;

– and, on my episode of the Mums with Hustle Podcast – listen on iTunes (Ep. 62) or on the MWH website.

I have grand plans for the future and I hope you’ll join me for the journey.

x Cassie

Small Business About Me Page

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