At the end of 2015 I began a small business. It was, on one hand, just to give me something to do in my third year as a stay at home mum. But it was also a chance for me to put into practice all of the skills I have gained from my vast array of career experiences.

Eighteen Fifty One is a luxury, handmade children’s clothing brand that I built from the ground up. Every aspect, from the business name, logo concept, product presentation and packaging has been carefully curated to reflect what the label is about. Urban. Elegant. Luxe.

Branding Strategy Example – Eighteen Fifty One

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